Apple revealed its next-generation flagship iPhones on Tuesday during a livestream event chaired by CEO Tim Cook.
The annual late-summer showcase aimed at promoting the company’s latest technologies, this year’s event comes as Apple has seen sales decline for three consecutive quarters, largely due to declining iPhone sales. .
Based on what was observed during About one and a half hour announcement, The new devices don’t look much different from last year’s iPhone 14s lineup, but there are still some big changes.
Offered in 6.1-inch or 6.7-inch screen sizes, Apple’s new iPhone 15 Pro and iPhone 15 Pro Max are the first in the company’s long history to be made of strong, yet lightweight titanium. The new design also features a customizable action button that replaces the ringer switch on the left side of older iPhones and allows users to open the camera, turn on the flashlight, run shortcuts, and use accessibility features.
The new devices will also be offered in black, white, blue and “natural” colors.
No wonder, Apple also announced The new iPhone 15 lineup will feature camera upgrades, smoother graphics, and much faster processing speeds.
“This is the most Pro lineup we’ve ever created, with a cutting-edge titanium design, the best iPhone camera system ever that enables game-changing new workflows, and the A17 Pro chip, which ushers in a new chapter “Performance and gaming on the iPhone have never been seen before,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 15 Pro and iPhone 15 Pro Max represent the best of Apple’s design and industry-first innovations that help enrich our users’ everyday experiences, while enabling them to unleash their creativity. “
But perhaps the biggest change users will notice is that Apple is once again changing the charging cable.
Both phones will have a USB-C port at the bottom instead of the old Lightning port. However, Apple says it will make the iPhone 15 Pro the first phone with 10Gbps (gigabit per second) transfer speeds, making it easier to get photos and videos off your phone.
As far as price is concerned, both phones will cost the same as last year’s iPhone 14 Pro models. The 15 Pro will start at $999 with 128GB of storage, while the 15 Pro Max will start at $1,199 and come with 256GB of storage.
For those who want to save some money or want more creative color options, Apple will offer its less advanced iPhone 15 and iPhone 15 Plus in five new colors: black, blue, green, yellow, and pink. The 15 will be priced starting at $799 and the 15 Plus will be priced starting at $899.
Pre-orders for the new series of phones will begin this Friday and sales will begin on September 22.