Fake reviews are a significant issue for online retailers like Amazon, influencing a substantial portion of e-commerce spending.
To combat this, Amazon has been investing in new technologies and taking legal action in order to detect and prevent fake reviews.
The company has blocked millions of suspected fake reviews and employs machine learning models and expert investigators to analyze and prevent fake reviews.
Amazon also takes legal action against fake review brokers and has established the Amazon Vine program to provide genuine and unbiased product reviews.
Additionally, the company is part of the Coalition for Trusted Reviews, aiming to establish a global standard for reliable consumer reviews.
Amazon advises customers to be cautious of sudden loads of positive reviews and has provided guidelines for reporting fake reviews.
Furthermore, the company warned against using third-party tools, such as Fakespot, to detect fake reviews, citing the company’s inaccuracy.
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